Oakland (Special to ZennieReport.com) – With Halloween 2025 fast approaching Zennie62Media is getting press releases related to the annual day that should be a federal holiday. This news is particularly notable regarding Dracula and Harley Quinn. Come to think of it, it may be of interest to San Diego Comic Con goers.
- Dracula is the most popular Halloween costume this year, with 1.5M people searching for this vampire look online.
- 1.3M people want to dress as Harley Quinn from the new Joker movie, despite this $70 outfit being the priciest pick.
- The Spider-Man costume is the most affordable among trendy options, priced at just $27.
Americans spend more than USD 4B on Halloween costumes each year, with movie and TV characters being some of the most popular choices. With the spooky season approaching, the influencer platform Heepsy set out to find the most popular movie characters everyone wants to be this Halloween.
The research examined how many people look up each costume online, how popular the franchises are, typical costume prices, and standard accessories that come with them. The rankings reflect which characters people are most interested in becoming this year, based on actual online searches as we head into Halloween.
Here’s a look at the top 10 movie characters everyone wants to be this Halloween:
| Costume Name / Movie | Halloween Costume Searches | Movie/TV Show Popularity | Average Price | Accessories Included |
| Vampire (Dracula) | 1.5M | 7.9M | 30 | Cape, fangs, medallion, vest |
| Harley Quinn (Joker: Folie à Deux) | 1.3M | 3.5M | 70 | Pigtails, mallet, makeup |
| Batman (Batman) | 1.2M | 34.1M | 55 | Mask, cape, utility belt |
| Pirate – Jack Sparrow (Pirates of the Caribbean) | 1.1M | 8.7M | 37 | Hat, sword, beads, compass |
| Beetlejuice (Beetlejuice Beetlejuice) | 1.0M | 2.3M | 60 | Striped suit, green wig, pale makeup |
| The Joker (Batman) | 858K | 19.7M | 54 | Purple suit, green wig, makeup |
| Wednesday (Wednesday) | 770K | 15.4M | 32 | Black dress, collar, braids |
| Poison Ivy (Batman) | 746K | 6.1M | 43 | Green bodysuit, red wig, vines |
| Mario (Super Mario Bros.) | 623K | 18.8M | 36 | Red hat, overalls, mustache |
| Spider-Man (Spider-Man) | 509K | 54.2M | 27 | Full suit, web shooters |
You can access the complete research findings here.
The Vampire (Dracula) costume is the most popular choice for this year’s Halloween. The classic movie has nearly 8M fans around the country, and about 1.5M of them are looking up how to dress like him for the upcoming celebrations. This costume runs for USD 30 with a cape, fangs, medallion, and vest included.
Harley Quinn from the new “Joker: Folie à Deux” is the second most popular character for Halloween. About 1.3M people are considering going for this costume this year. Buyers will have to pay around USD 70 for this party look, which includes pigtails, a mallet, and makeup, making this the most expensive choice among the popular costume ideas.
Batman ranks third this Halloween, with around 1.2M Americans looking for his costume online. Batman has a massive fan base of 34.1M people across all comic and movie series, second only to Spider-Man. This signature look with a mask, cape, and utility belt costs about USD 55.
Jack Sparrow from Pirates of the Caribbean is next on the list. There are around 1.1M people who are planning to take on this trendy costume for Halloween. The pirate captain outfit, which includes a hat, sword, and beads, is available at stores for USD 37.
Beetlejuice ranks fifth, as the new sequel brought the character’s popularity back this year. Right now, 1M people are looking up his costume, with the full outfit costing about USD 60. The Beetlejuice complete look consists of a striped suit, green wig, and pale makeup.
In sixth place is the Joker costume. Batman’s nemesis has 19.7M fans across the country, and around 850K of them are considering trying his look for Halloween. The costume can be bought for USD 54 and features a purple suit, green wig, and makeup.
Wednesday Addams takes seventh place after gaining fresh popularity from the recent Netflix series. The show reached 15.4M viewers in America, and now 770K people are thinking of wearing the character’s famous black dress at Halloween parties. Wednesday’s costume is one of the cheaper options on the list, costing just $32.
Poison Ivy is also a popular source of inspiration for those getting ready for Halloween. The character’s costume has been checked out by fans 746K times on the Internet, making it one of the mainstream choices for women. The costume is priced at USD 43 and comes with a green bodysuit, red wig, and vines.
Mario from Super Mario Bros comes next, ranking high among animated characters trending this year. Around 623K people have Googled Mario’s outfit while preparing for Halloween celebrations. The costume costs USD 36 at stores and includes a red hat, overalls, and a mustache.
Spider-Man completes the top ten movie characters everyone wants to be this Halloween. Spider-Man is the most popular franchise on the list, with more than 54M fans in America. The character remains trendy this year too, with more than half a million people considering wearing his costume at Halloween gatherings. At $27, it’s also the cheapest costume option.
“Movies and TV shows have the biggest influence on what Americans wear for Halloween,” says Tabi Vicuña, Founder of Heepsy. “We spend around 10 hours every week watching streaming services, which means by the end of the year, we’ve been exposed to hundreds of characters and stories. All that screen time builds up connections with certain personalities, and Halloween becomes the moment to show off the favorite character we’ve identified with throughout the year.”