Oakland (Special to ZennieReport.com) – Over the course of its nearly two decades of work in online reputation management and system dynamics modeling work for clients like San Francisco-Based Bauers’ Transportation or The San Francisco Consulting Group and for system dynamics, The Prevention Research Center in Berkeley, Zennie62Media has been asked to conduct “threat” analysis for clients.
The “threats” are commonly political or economic, and related to business, government, and society. In today’s world, that specific work is now commonly a job. But to provide an example, in the case of The San Francisco Consulting Group, that client had Pacific Gas and Electric Company (PG&E) as their client. At the time, 2002, PG&E was concerned about change in the utility industry that would take away from the market share level it enjoyed then and now. The term for that subset of work is called “threat analysis”.
What Is “Threat Analysis” Defined As?
Threat Analysis, is defined as “a process of identifying, evaluating, and prioritizing potential threats to an organization”. It involves assessing the likelihood and potential impact of various threats, such as political enemies, decline in infrastructure due to disinvestment, cyberattacks, natural disasters, or human error, and developing strategies to mitigate or manage those risks.
In the 21st Century, Threat Analysis is considered a practice related only to cybersecurity. The reality is that it’s a key part of online reputation management. And online reputation management is an area of expertise for Zennie62Media, Inc.
Why Is Online Reputation Management A Growth Industry?
Online reputation management is a growth industry because for anyone who’s now 50 years old, they’ve been alive long enough to remember a world before the Internet. That means communication was visual and verbal, and the number of ways of getting the word out were few. In the 1960s, there were three television networks in America, and in other industrial nations, television was government-produced.
Today, it’s different. The internet has allowed the creation of technology like “voice-over-IP”, the secret behind online telephones. And websites are now called “platforms” and carry all kinds of information, including news. And they’re used as the basis for cyber-attacks, too. The online aka internet-based information is also responsible for your reputation. And that is why online reputation management is so important, and a growing industry, today.
SEO Villas Private Limited on Linkedin says online reputation management “involves monitoring, influencing, and maintaining the perception of a brand or individual on the internet. This encompasses managing reviews, social media presence, search engine results, and other digital content that shapes public perception”.
Zennie62Media brings that online reputation management experience to small and medium-sized business clients and local governments and elected officials.
When hired for this form of reputation management work, Zennie62Media is responsible for monitoring worldwide events (such as natural disasters, security incidents, terrorist events, geopolitical situations) in real-time, then assessing the real or potential impact upon client persons, property or events. But Zennie62Media goes the extra mile by producing and releasing information in the form of text, audio, video, and platforms (and developing online tech to do so where necessary) that’s beneficial to the client’s reputation.
This information can also impact online reputation management work for the same client. It may also lead to the need for such work. Those matters are considered with the client on a case-by-case basis. That is why Zennie62Media asks for a retainer, rather than a fee at the end.
That fee could be more than the client expected to pay because of the number of cases – so Zennie62Media establishes a fixed price. The monthly payment up front may seem high, but it’s actually low-end of the market (north of $10,000 per month is the high end), and allows for some flexibility.
Contact Zennie62Media, Inc., here – just press “get in contact with us”.