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Oakland Must Bring Major League Sports To Coliseum Minor League Sports Are Not The Answer
Oakland – Crickets at the Oakland Coliseum, and regardless of what the event producers say, the photos showed a sea of empty seats. Beyond one incredible good start, the Oakland Roots and the Cricket games are not moving the needle in putting butts in seats. The answer of what to do next is clear: Oakland must make a focused and monetized effort to bring major league sports back to the Oakland Coliseum. The lazy, politically-focused way must give way to a professional effort. Oakland must stop thinking its all that and admitting that it forgot how to do economic development because it doesn’t do it, then do it. What does that mean?
First, it means stop crowing about not having money, and start using tax increment financing to get money. The current crop of Oakland elected officials and public honchoes think only in terms of grants, and not in terms of what we used to use before 2011: tax increment financing. In 2011, then-California Governor Jerry Brown made California Redevelopment Law dormant, thus eliminating the use of TIF.
Oakland has never once made a serious effort to use TIF since then-California Governor Jerry Brown signed the “Son of Redevelopment” legislation called SB628 Beale into law September 29th, 2014, and later California Senator Nancy Skinner worked with Oakland A’s President Dave Kaval to make SB293 Skinner and California Governor Gavin Newsom signed that into law October 19th, 2019.
Today, we have variations of the law that allow TIF Revenue to be used for fire station construction (AB1819 Walton), revival of Pandemic-harmed small businesses (AB464 Mullin), on top of the “designer law” of SB293 Skinner that was made for Oakland. What did Oakland do with it? What Oakland has done since I tried to bring the 2005 Super Bowl to Oakland: slow-poked and acted on its own time, rather than the developer’s time or the NFL’s time in the case of the Super Bowl.
The words “sense of urgency” have no meaning to Oakland officials. Even the Oakland Chamber of Commerce reflects the slow-poke political habit of the do-nothing culture more interested in self-interest than anything that realizes a fundamental improvement in the City’s economy. How else to explain why Oakland has not recovered from the Pandemic, and now is plagued by calls back to a council-manager form of government, as if that will solve the problem. No. The problem is Oakland is collectively lazy. That was the problem then, and is the problem now but even worse.
So, we push responsibilities back “12 to 18 months” as Oakland City Administrator Jestin Johnson told the Alameda County Grand Jury when it inquired why a simple thing like a police technology strategic plan wasn’t done. A plan can be written in one day; “12 to 18 months” is just saying you don’t want to do it. That’s all. All of these problems of Oakland organizational culture are the norm. The way to stop it is to impose work projects that have deadlines reflecting urgency. With respect to sports, we have no plan or proposal to get Major League Baseball back here. Why not start with bringing the A’s back here for two years until the Las Vegas Ballpark is ready? The only reason the A’s left prematurely was the recalled Mayor Thao was trying to extort the organization. Now that Sheng is gone we need to go after the Oakland A’s. And then, as we’re doing that, Oakland needs to implement the tax increment financing plan I rolled out in a presentation to the Oakland-Alameda County Coliseum Joint Powers Authority at its November 2023 meeting.
We need to set a target base-year assessed value of $2 billion for the EIFD, then establish the boundaries for that enhanced infrastructure financing district that includes an area from the San Leandro Border to Oakland Airport, 50th Avenue, and San Leandro Blvd, then gain developer partners, write an Infrastructure Financing Plan, form a Public Financing Authority, design a bond issue, and then approve and implement the whole deal, and make magic happen.
Then, as that’s being planned, Oakland needs to establish and fund a sports commission. Its existence should be paid for by a combination of private business, Oakland economic development department and Visit Oakland funds. Each organization would be required to work together and adjust each budget to reach an inaugural $300,000 base-level organizational budget for the Oakland-Alameda County Sports Commission, with a timeline performance-based plan to build it to $5 million. More here:
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