Nairobi (Special to ZennieReport.com) – The countdown to FAB-AFRICA is on! Soon, July 16-18, 2024, the Kenyatta International Convention Centre will transform into the ultimate hub for fashion and beauty professionals. Called FAB-AFRICA Fashion & Beauty Show Africa 2024, this 3-day event, culminating in a consumer day, promises a wealth of inspiration, information, and networking opportunities.
FAB-AFRICA is not just a trade show; it’s a vibrant celebration where African fashion meets global trends. Don’t miss this chance to immerse yourself in the glitz and glamour of the beauty and wellness industry, showcasing your brand to an international audience.
FAB-AFRICA is the meeting place for fashion and beauty under one roof, a 3-day B2B Beauty and fashion trade show with the last day open to consumers. A platform for inspiration, information, and connection.
Whatever your brand, there’s a place for you at the FAB-AFRICA.
FAB-AFRICA is more than just a trade show; it is where African fashion meets the rest of the world. Be part of the show that takes the glitz and glamour of this lucrative and high-demand beauty and wellness industry to another level.
Organized by MIE Events DMCC, a leader in professional exhibitions, trading, and consulting services since 2000, FAB-AFRICA is backed by years of expertise. With international offices in Dubai, KSA, the USA, and multiple locations across Africa and China, MIE Events DMCC has successfully hosted exhibitions for over 100,000 international trading companies, facilitating business growth worldwide.
Africa’s Booming Beauty and Cosmetics Industry
The beauty and cosmetics industry has become Kenya’s new hub of investment that is pulling in big money to establish new lines of business and to snap up successful enterprises through multimillion-dollar acquisition deals. Improvement and change in the current lifestyles of individuals have been among the key factors to the major growth of the Kenya Beauty and cosmetics industry.
The International Trade Council (ITC) and the International Centre for Trade Transparency and Monitoring (ICTTM) are proud to support the promotions of this event, ensuring it reaches a global audience.
Importers are the biggest players in the foreign brands market in Africa. They bring in all kinds of cosmetic products from Europe, North America, the Middle East, and Asia. In fact, Dubai (United Arab Emirates) has become a hotspot for African importers to make orders for cosmetic products from across the world.
The Fashion Industry Is Where Kenya Shines
Kenya is one of the leading apparel exporters in Sub-Saharan Africa, supported by a government that proactively backs the textile industry through policies such as Buy Kenya, Build Kenya. Technology is playing a major role in shaping the future of the beauty sector in Kenya, with an increased focus on sustainability and the use of renewable energy sources during production.
Labels such as Maisha celebrate local craftsmanship through upcycling, while communities support the practice of sharing secondhand clothes. “Our clothes swaps are social spaces where participants can bond over a shared interest in conscious
consumerism, music, fashion, sustainability, and art,” says Mutete Bahkita, founder of 25Sw4p, a clothes-swapping facilitator and platform.
Don’t wait – register now to secure your spot and be part of this extraordinary event: https://www.africabeautyexpo.com/