Blavity Media Group’s acquisition of RNB House Party will increase its experiential business operations.
Oakland and Atlanta – Blavity Media Group, the trailblazing media and entertainment division of Blavity Inc. (Zennie62 YouTube vlog here) that’s focused on serving Black and multicultural communities, has announced the acquisition of RNB House Party, a renowned Black-owned family business known for its exceptional productions and traveling day party events across the United States.
Under the new identity “Blavity House Party,” the acquisition of RNB House Party underscores Blavity Inc.’s commitment to enhancing its experiential offerings, providing innovative sponsorship opportunities, and expanding its experiential business.
What Is RNB House Party?
RNB House Party has built a remarkable brand through its captivating events, aligning seamlessly with Blavity Inc.’s strategy to offer distinctive in-person experiences to its ever-growing young consumers. As part of the acquisition, Blavity Media Group will have its first music festival in 2024. And, Charles Kuykendoll, the founder of RNB House Party, will join Blavity Media Group as General Manager of Community at Blavity Inc.
The acquisition of RNB House Party brings forth exciting opportunities for both brands. “We are thrilled to welcome RNB House Party into Blavity Media Group,” said Mike Hadgis, Chief Revenue Officer at Blavity Inc. “This acquisition expands our experiential portfolio and aligns with our dedication to fostering authentic connections within the community.”
Growth Of The U.S. Music Festival Industry
The U.S. music festival industry has witnessed remarkable growth over the past decade, because of a burgeoning demand for immersive entertainment experiences. With the U.S. music festival market projected to grow at a compound annual growth rate of 10.4% from 2020 to 2027, according to Grand View Research, the acquisition of RNB House Party presents a formidable synergy poised to make a significant impact.
Exciting Blavity House Party Events For 2024
In addition to the Blavity House Party Music Festival, the new brand has outlined an exciting lineup of events for the upcoming year 2024, including the Blavity Grammy’s House Party, NBA All-Star Weekend, and an HBCU Homecoming House Party.
“We are entering a new phase of growth and innovation within our Blavity Media Group division,” stated Morgan DeBaun, Founder and CEO at Blavity Inc. “The acquisition of RNB House Party marks a pivotal step in our journey to provide impactful experiences and leverage the scale of our reach to bring our audience together in person.”
Enterprise partners interested in sponsoring or participating in these groundbreaking events can contact Partnerships@Blavity.com or visit blavitymedia.com for more information.
What Is Blavity Media Group?
Blavity Media Group is a pioneering media and entertainment division of Blavity Inc. that is, above all, dedicated to celebrating and empowering Black and multicultural communities. With an unparalleled reach of 250 million monthly consumers, Blavity Media Group offers innovative storytelling, authentic partnerships, and experiential events that resonate and inspire Black and multicultural communities.